Market & Business Strategy

• Market Research: Conduct in-depth research to identify key opportunities and refine Glow Up’s unique value proposition.

• Business Model Definition: Precisely define Behavy’s business model, including detailed profit and expense simulations.

• Planning: Develop a comprehensive project timeline and resource allocation plan for 2025.

Technical Foundation

• Technical Research: Define core technologies and build foundational prototypes.

• Authentication Service: Develop a unified authentication service to be used across all Behavy solutions.

• Design System: Initiate the development of a centralized Design System library to ensure consistency across all products.

• Prototype Initiation: Begin development of prototypes for the client app and merchant dashboard.

Branding & Communication

• Early Branding: Establish Glow Up’s foundational brand identity, including logos, colors, and visual guidelines.

• Behavy’s Website: Develop the official website for Behavy, showcasing its mission, vision, and product ecosystem.

Fundraising & Growth

• Initial Funding Efforts: Actively seek funding opportunities to support product development, branding, and marketing.

• Core Feature Development: Focus on building essential features for the client app and partner dashboard (e.g., booking, payment integration, basic analytics).

• Internal Testing: Conduct rigorous internal testing within the team to identify and resolve early bugs.

• Brand and Community Building: Establish a basic online presence, including website updates, social media, and initial community engagement efforts.

• Partnership Outreach: Start building relationships with wellness brands and local merchants for potential collaborations.

• Marketing Foundations: Create marketing materials, including explainer videos and brand assets, to prepare for future campaigns.

• Closed Beta Release: Finalise and launch a closed version of the client and partner solutions, focusing on core functionality with 40+ establishments in high-demand areas.

• Collect User Feedback: Gather detailed insights from beta testers to refine user experience, fix bugs, and enhance features.

• Loyalty and Rewards Testing: Implement and test the basic version of the rewards system with beta users.

• $GLOW Token Pre-Launch: Prepare the $GLOW token ecosystem, including the initial distribution plan and potential use cases.

• Open Beta: Expand to 3-5 cities with strong wellness demands. ( 150+ establishments )

• Partnership Announcements: Formalize and announce key collaborations with brands and merchants to build excitement for the full release.

• Stable Release: Expand to 10+ cities. ( 350+ establishments )

• Localized marketing: Focusing on marketing the product.

• Financial achievement: Reach €100k MRR through service fees and marketing revenues.