Market Research: Conduct thorough market research to identify key opportunities and refine Glow Up’s unique value proposition.

Business Model: The business model has to be precisely defined and simulations must have been done. This includes Profits, Expenses simulations.

Technical Research: Defining the used technologies and building basic prototypes.

Prototype Initiation: Begin building prototypes for the client app and merchant dashboard.

Early Branding: Establish the foundational elements of Glow Up’s brand identity, including logos, colors, and visual guidelines, to ensure consistency.

Creating Glow Up’s Merchants Website: Building the merchants website for Glow Up, allowing us to start communicate about the project to salons.

Finalize Core Prototypes: Complete initial prototypes for both the client app and partner dashboard.

Creating Behavy’s website: Building the website of the company.

Initial Funding Efforts: Actively seek funding to support product development and marketing needs.

Strategic Planning: Develop a detailed project timeline and resource allocation plan for 2025.

Developing the Authentication Service: Building the authentication service used by all our solutions.

Design System Development: Starting the development of the Design System library used by all our solutions.

Core Feature Development: Focus on building essential features for the client app and partner dashboard (e.g., booking, payment integration, basic analytics).

Internal Testing: Conduct rigorous internal testing within the team to identify and resolve early bugs.

Brand and Community Building: Establish a basic online presence, including website updates, social media, and initial community engagement efforts.

Alpha Development: Finalize the alpha versions of the client and partner solutions, focusing on core functionality.

Feedback from Close Contacts: Share the alpha with a small group of trusted advisors, merchants, and collaborators to gather preliminary feedback.

Partnership Outreach: Start building relationships with wellness brands and local merchants for potential collaborations.

Marketing Foundations: Create marketing materials, including explainer videos and brand assets, to prepare for future campaigns.

Community Engagement: Start building an active online community around Glow Up, including social media campaigns and early advocacy programs.

Closed Beta Release: Launch a closed beta of the client app and partner dashboard with a small group of users and merchants.

Collect User Feedback: Gather detailed insights from beta testers to refine user experience, fix bugs, and enhance features.

Loyalty and Rewards Testing: Implement and test the basic version of the rewards system with beta users.

Finalize MVP (Minimum Viable Product): Complete all core features based on beta feedback, ensuring the platform is stable and ready for broader use.

$GLOW Token Pre-Launch: Prepare the $GLOW token ecosystem, including the initial distribution plan and potential use cases.

Soft Launch: Roll out Glow Up to a limited audience in a specific region to validate operations and address any last-minute issues.

Partnership Announcements: Formalize and announce key collaborations with brands and merchants to build excitement for the full release.